GS1 New Zealand Board

GS1 New Zealand Board


GS1 New Zealand Board members are nominated by the industry bodies that they represent. They are committed to developing open global standards and they regularly meet to progress adoption of GS1 standards and best practices throughout industry sectors. 

Sean Goodwin

Chairman GS1 New Zealand
Chief Executive,
100% Pure New Zealand Honey Ltd
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Ruth Brash

Deputy Chair GS1 New Zealand
General Manager,
Merchandise for Placemakers & Mico
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Richard Allen

Director Farm Source,
Fonterra Co-operative Group
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Jason Bardell

Managing Director,
Independent Building Supplies
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Catherine Beard

Executive Director,
ManufacturingNZ & ExportNZ
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Michael Broome

General Manager,
Healthcare Logistics
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Shayne Hunter

Deputy Director-General Data & Digital
Ministry of Health
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Phil Wright

General Manager - IT,
Foodstuffs South Island
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Remembering Mark Rance

May 2022: Vale - Mark Rance

The GS1 NZ Board & team were saddened to hear of Mark Rance's passing - our longest serving Board Member.

Mark's distinguished service started with his appointment representing the NZ RFID Pathfinder group in 2009 whilst he was working for ANZCO Foods Ltd. More recently; Mark worked intensively with Alliance Group, but also had a number of other business interests. Through these connections Mark brought great expertise, knowledge and insight to the Board and the broader GS1 team in areas as diverse as automatic identification, RFID & software technologies and how technical barriers to trade erected by our export markets can impede our exporters.

Mark had been ill for some time, but was relentlessly positive through his treatment and contributing actively even in recent days. We extend our condolences to Julianne and the extended family.